Privacy Policy
Effective Date: June 10, 2025
Last Updated: June 10, 2025
Lasers by Liz (“we,” “our,” or “us”) is committed to protecting your personal and health information in compliance with the Health Insurance Portability and Accountability Act (HIPAA), the General Data Protection Regulation (GDPR), and other applicable privacy laws. This Privacy Policy outlines how we collect, use, disclose, and protect your information when you visit our website or use our services.
Information We Collect
We may collect both personal and sensitive data, including:
a. Personal Identifiable Information (PII):
Name
Phone number
Email address
Mailing or billing address
Date of birth (if required for treatment)
b. Protected Health Information (PHI):
Medical history relevant to treatments
Skin conditions, medications, allergies, and treatment plans
Appointment and service history
c. Automatically Collected Data:
Via cookies or tracking tools such as Google Analytics:
IP address
Device type and browser
Pages visited, session duration
Geographic location (non-identifying)
How We Use Your Information
We use the information you provide for the following purposes:
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To schedule and manage appointments
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To provide personalized laser treatments and skincare services
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To communicate appointment reminders, updates, and relevant promotions (with your consent)
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To comply with legal and regulatory obligations
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To improve our website and services through usage analytics
Legal Basis for Processing (GDPR)
Under GDPR, we only process your data when:
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You have given explicit consent
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It is necessary for the performance of a contract or service
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We have a legal obligation
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It is necessary to protect your vital interests
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We have a legitimate interest, balanced with your rights and freedoms
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You may withdraw consent at any time by contacting us.
Google Analytics and Cookies
We use Google Analytics to analyze website traffic and usage. Google Analytics uses cookies to collect anonymized information. This data helps us improve user experience, but it does not personally identify you.
You can opt out via: Google Analytics Opt-out Browser Add-on
We also use functional cookies for booking and navigation. You can manage cookie settings in your browser preferences.
HIPAA Compliance
If you are a patient receiving services that involve protected health information (PHI), we comply with HIPAA requirements:
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PHI is only accessed or disclosed with your written consent or as allowed by law
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All records are securely stored and transmitted using industry-standard encryption
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We provide access to your medical information upon request and ensure it remains private and confidential
Data Storage and Security
We implement technical and organizational safeguards to protect your data:
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Secure, encrypted data transmission (SSL/TLS)
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Limited access to sensitive data on a need-to-know basis
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Secure physical and digital storage for client records
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Routine data audits and staff training
Your Rights
Depending on your location and applicable law, you may have the right to:
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Access, correct, or delete your data
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Request restriction or objection to data processing
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Request data portability
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Withdraw consent at any time
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Lodge a complaint with a supervisory authority (e.g., HHS or EU DPA)
To exercise any of these rights, contact us using the information below.
Children’s Privacy
We do not knowingly collect or process data from individuals under 18 without verified parental or guardian consent. If we become aware of such data, we will delete it promptly.
Third-Party Services
We may use trusted third-party providers (e.g., for email, payment processing, or appointment management) who are contractually obligated to safeguard your information and act only on our instructions.
Our website may link to external sites; we are not responsible for their privacy practices.
Data Retention
We retain personal and health data only as long as necessary:
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To fulfill the purposes for which it was collected
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To meet legal, regulatory, or insurance requirements
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Or until you request its deletion (subject to those requirements)
Policy Updates
We may update this Privacy Policy periodically. All changes will be posted here with an updated date. We encourage you to review it regularly.
Contact Us
Lasers By Liz
951 NW 13th St. Bldg. 4, Ste 4D, Boca Raton, FL 33486
561-500-9355
You may also contact the U.S. Department of Health & Human Services (HHS) for HIPAA concerns.